![]() ![]() Here Essense delivered, ‘A digital service that offers simplicity to authors, and structures complexity to editors and publishers, making the publishing tool more accessible for all user roles.’Įssense also numbers the European Investment Bank – the bank owned by all the EU member States – among its clients for UX and UI design and implementation. On the People/Tech continuum, Essense is big at the people processes and investigation end, as well as the implementation of digital solutions, with UX, UI and Visual Designers working up to the interface level.Ĭlients include PostNL – ‘Building the future of delivery in, to and from the Benelux’, and Publish One. The firm is also big on training and operates the Essense Academy to help teams better handle customer-centric collaboration. Here Essense developed CX Design for Wholesale Banking, mapping out customer needs, and using those insights to spot new opportunities, and design new service concepts.Įssense, which is also based in Eindhoven, offers a Service Design approach which goes from ‘Purpose to Solution through a collaborative process, involving you and your customers’. Essense then facilitated the prioritisation and implementation by involving relevant stakeholders to deliver improvements in the end-to-end employee journey.”ĭigital UX Design comes into focus with the work done by Essense for ING, another Netherlands-based banking giant, and one of the first banks to move into ‘banking without having to go to a bank,’ back in the 1990s. In the words of Rens Freriks, Head of Employability for the bank, the results of the work are that, “The experience map provided us with an overview of employee insights that enabled us to collaborate between departments. In the onboarding area Essense has been involved in a collaboration with Dutch multinational, Rabobank for the onboarding of employees. Onboarding is an area of increasing focus for many Fintech UX design agencies, but normally in terms of innovative methods of recruiting customers and with corresponding KYC assurances. But how are Essense dealing with the areas of Banking and Fintech? So we’re looking at a Customer Experience focus for the airport, rather than necessarily User Experience. However a question worth asking is whether the digital agencies yet view this activity as an area worth addressing per se, or are Fintechs ‘just another client’?Īs we’re departing the taxi stand at Schiphol airport, let’s check in first with the work of Essense, which numbers the airport among its clients, developing, ‘A customer experience vision for commercial touch-points for the entire passenger journey across channels.’ Using live interviews with the travelling public, and journey mapping – both literally and as a tool for understanding – Essense has helped bring commercial and customer experience objectives together, linking them to KPIs, to ensure team-wide focus. But how custom-built for the Fintech sector are they really? Amsterdam Fintech Week, and Holland Fintech demonstrate that Fintech is alive and well in the Netherlands. This huge boost to Netherlands-based financial services, for existing Fintechs and rapid startups, plus increasingly savvy banks, means that there is – presumably – a corresponding uplift in Fintech-tailored UX-UI services. What’s clear however is that since Britain left the European Union via ‘Brexit’, the balance of Fintech power has shifted away from London, benefitting the Netherlands in general, and Amsterdam in particular. Of course the journey is taken with light intentions, and don’t regard it in any way as definitive. Does flophouse or 5-star luxury await us? Here goes… So in the spirit of virtual travel adventure, let’s hop into a virtual cab waiting outside a virtual Schiphol International Airport, and ask the driver to take us on a tour of 5 Amsterdam UX-UI design agencies. ![]() The resulting $20 flophouse I was delivered to has lived in my memory far more vividly than the 5-star Taiwan hotel I was resident in by the following night. On one rain soaked layover night in San Francisco I asked for an ‘inexpensive’ venue. “Take me to a good hotel!” could result in many different interpretations by an airport taxi driver. Sometimes we might plan ahead, while at other times introducing elements of chance added a little spice to the visit. Back in the day many of us traveled to conferences, business meetings, and even for weekend breaks in other cities and countries. ![]()
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